Product Brand Extension

MUJI Heater

Appliance Design

The brand extension product was a two phase process. Firstly, understanding the brand's goals and design elements, and second the extension of those principles onto a product not already within their lineup.

As a group, we dissected MUJI and their principles of ease of manufacturing and spartan luxury, and extrapolated concepts into physical design elements. Soft edges, minimal UI, and readable color palettes were among the design elements.

From there the design process was straightforward. I made some sketches, mostly turning familiar MUJI appliances into heaters, iterated on profiles and with the help of some models decided on a final shape. I modeled it in CAD, and also 3D printed it to have a scaled and interactive prototype.